What is Redline?
In the world of content, the term”redline” refers to the handwritten marks used in text that has been edited. It’s part of a personal, collaborative process used when two or more people are working on a document, project or story. And so it goes with Redline Content — a company created by experienced professionals — journalists, marketers, editors — who understand how impactful good, engaging content can be in driving customer engagement. traffic and leads to your business.
In short, we love content and it all starts with you or your brand’s story. With over 50 years of collective experience, we are generous in sharing our expertise; it’s a better world when everybody understands the value of content in your business model.
Let us help you create your story.
About Redline Content
Co-Founder Jason Zasky
Jason Zasky is co-founder of Redline, a full-service content marketing firm based in Nashville that collaborates with and creates meaningful content strategies for companies and brands large and small.
As a legally-trained journalist, marketer and entrepreneur, Zasky has more than 25 years of diverse experience in B2C and B2B content creation, with a background that includes national print magazines, successful Web sites, blogs, online magazines and custom publications, in addition to print newspapers and other online media.
Jason is also the co-founder of Failure magazine, the critically-acclaimed independent online publication that covers the increasingly popular subject of failure—as well as failure’s close relative, success.
As a media analyst and spokesman for Failure, Zasky has been interviewed by such media outlets as CNN, CBCRadioOne, South Africa National Radio and NFL Network, plus NPR programs like All Things Considered, On the Media and Talk of the Nation, as well as WPR’s To the Best of Our Knowledge. His in-person interview credits for Failure include a wide variety of industry/creative leaders such as Apple co-founder Steve Wozniak, writer/author Malcolm Gladwell and the late African novelist Chinua Achebe.
Prior to founding Failure, Zasky served as managing editor of Billboard’s Musician magazine, and as an editor of several national guitar magazines, with interview credits that include Metallica, Sheryl Crow and the Fun Lovin’ Criminals. He’s also contributed to a diverse cross section of music publications, including Billboard.com, Guitar World and Acoustic Guitar, and has had countless articles syndicated into print magazines and newspapers around the world.
Prior to and during his stint as a music magazine editor—and following an internship with songwriter Desmond Child—Zasky played guitar and piano for what he describes as an “adult-contemporary hardcore” band, which won notice in Rolling Stone’s annual critics poll and appeared on MTV and the Jon Stewart Show.
Zasky has also ghostwritten several books (which have been published in multiple languages) and edited many others, including a series of books for the NFL Coaches Association and a series of titles for a leading publisher of piano books.
He also has a J.D., earning CALI awards for both Entertainment Law and Death Penalty Law, and has guest lectured on writing and new media at journalism schools around the United States.